Mobile Game Ads Bully Fictional Cat: Internet People Angry

Have you ever found yourself scrolling through your social media and come across an advertisement that makes you think, “What the fuck”? It could have been an oddly specific T-Shirt, bearing your last name paired with a weirdly aggressive slogan that no one in your family has ever said. Maybe Wish was trying to sell you some sort of contraption that you’re pretty sure no one has ever asked for despite not having the slightest clue what it does. Perhaps, Game of Sultans merely left you wondering, “Why?” Well, dear readers, I recently came across a series of ads for a mobile game called Castle Cats: Idle Heroes RPG. I was immediately enraged and I know I’m not the only one.

Screw you! I think his box looks cool!

See the problem, yet? In both of these advertisements, they’re comparing the cat on the left with another cat in a way that suggests that Box Cat (I’m counting Box Cat as a proper name for the purposes of this article) isn’t beautiful, worthy, or valid as the cat on the right. How dare they bully Box Cat like this! The good people of the internet and I weren’t having it and we made our voices heard. Some comments were pure rage towards the advertisers. Some were wholly supportive towards Box Cat as they came to it’s defense. Other comments were a bit of both. These ads had some of the greatest comment sections I’ve ever seen on Facebook. It’s always wonderful to see the internet come together and collectively stand up against bullying.

Some of the many angry comments

That’s pretty much the only reason I wrote this article but I wouldn’t feel right if I just left it there without doing any research so here’s what I found. Castle Cats was created by PocApp Studios (not to be confused with the far more famous PopCap Studios). PocApp studios was founded December 14th, 2014 and Castle Cats is their 3rd game, following Carpet Kitty and Sling a Kitty. They are based in Skövde, Sweden and their company clearly has a major cat theme going on.

More angry comments

They have a fairly large social media presence as one might expect of a tech-based company. Aside from PocApp’s main Facebook and Twitter pages, each game has its own Facebook and Twitter pages that are all kept fairly active. Castle Cats even has an additional Twitter page ran by an evil Pugomancer. Castle Cats even has its own wiki site, filled with pages dedicated to each of the individual cats that can be found in the game. I haven’t even mentioned their pages in the Google Play and IOS stores yet. It surprises me that a company that has three cat-based games and much internet presence doesn’t know better than to bully a cat on the internet, even if the cat is imaginary and their own creation. 

Even more angry comments

As for game play, I refuse to play Castle Cats until PocApp publicly apologizes to Box Cat and makes a Box Cat plush that I can buy. For this reason, I’m going to trust the many reviews I found on Google Play store and the one review I found on Kotaku to help me describe it to you. Apparently, the game is a pretty standard but well executed idle heroes game. You collect cats and send them on timed missions, and wait for them to be done. That’s not a lot, game play-wise but honestly, it doesn’t have to be. For a lot of people, games that don’t require a lot of attention but rather just help you pass time during a 10-15 minute work break are rather appealing. Not everyone had the time to git gud at Dark Souls. The true appeal of the game is the collecting aspect of it. There are a lot of collectible cats based on things like, Katniss Everdeen, Harry Potter, Cthulhu, Django, and so on. I grew up with Pokemon like everyone else 35 or younger and I’ve been playing Fire Emblem Heroes, daily, since it first launched. I can see why people might like this game. It has a 4.8 out of 5 on the Google Play Store so it’s probably pretty decent.

Even in ads where they weren’t bullying Box Cat, they were still being called out for it.

What was I talking about, again? Oh yeah! Don’t bully cats. I don’t care if the cat is imaginary. I don’t care if the cat is your own creation. Just don’t do it. If you do, you’ll feel not only my wrath but the collective wrath of the entire internet. It’s a shame that PocApp did this because I would probably play Castle Cat’s otherwise. Anyways, thanks for reading. Don’t forget to like, comment, subscribe, follow me on social media and whatever else I’m supposed to remind you to do. I love you, Box Cat!

Love, Lara

A decent number of people also wanted to compare the game to Neopets and, well, they’re not wrong…

Works Cited

You deserve so much better, Box Cat!

2 thoughts on “Mobile Game Ads Bully Fictional Cat: Internet People Angry

  1. His name is bob, he is a kitten who has dreams of flying. I didnt like this advertisement because it was unusaly mean spirted. I only play the game when there’s a new event or im just bored. Anyways, this add sucks, hopefuly they learn from their mistakes. For example, adding rich to the game.


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